When Gaming Meets Streetwear
We gave League of Legends fans a way to express themselves in real life because we believe that loving your team offline is just as important as doing it online.
Boom in streetwear culture in China gave mainstream fans a route into the IP. With merchandise, fans were now able to show their support from online to offline.
We paired Riot Games with Nike to create the world’s first esports apparel line. Our work positioned League of Legends’s China league as the most culturally relevant esports property, while celebrating all sixteen (16) professional League of Legends teams in China.