Wattpad: Making Fan Fiction a Reality

We brought the magic of the written and spoken word together by enhancing the experience of Wattpad readers with a unique Spotify partnership.

Opportunity

There is also a growing appetite across the global fandoms on Wattpad to engage with their favorite authors, syncing up with Spotify’s focus markets in Indonesia and the Philippines. Together, both platforms are always looking for top content creators to deliver best-in-class audio experiences.

Solution

We led the formation of the Wattpad x Spotify partnership, a first-in-market collaboration bringing Wattpad stories to life through the power of audio. This was created to empower and enable Philippines’ and Indonesia’s most in-demand storytellers to take listeners deeper into their craft, as they explore the world of podcasting for their fans and new listeners.