Wattpad x kumu: Giving Stories New Life

We connected GenZs over their unique obsessions and things they love, and mobilized their fandoms in new ways.

Opportunity

Gen Z women in Southeast Asia are consuming literature at a blistering pace. The app keeping them engaged is Wattpad, a global literary platform with over 90M readers globally, with 6M+ of this in the Philippines. kumu is Philippines’ number one homegrown livestreaming platform that is leading the creator economy movement for its users, delivering financial sustainability.

Solution

We led the partnership between Wattpad and kumu helping diversify Wattpad‘s stories into kumu’s digital formats – across live streaming, audio streaming, and social commerce, offering Filipinos new ways to see the stories they love on Wattpad come to life.