AIS: Rewarding Gamers Who Game

We created a long-term esports strategy for AIS, leading to the launch of a ‘Connect, Create, Compete, Share’ proposition, including a first-of-its-kind partnership with Facebook Gaming because we believe that gamers who watch and win should be rewarded for what they love most.

Opportunity

Leverage leading creators (Basgamer, PJY Gamer, Dearlong (เดียร์ลอง), BoxSkin Channel, BLACK Gamer ไทบ้านเล่นเกม) in the gaming community to reward consumers during key viewing and top-up windows.

Solution

Strategic partnerships to offer promotions during key windows, through the integration of AIS with Facebook’s in-stream rewards technology.