Empowering Local Talent

We developed Globe Telecom’s multi-year games & esports programs because we believe that Filipino gamers deserve a place in global competitions.

Brand Challenge

To establish Globe Telecom’s position in games & esports in an increasingly competitive telco market.

Cultural Opportunity

Recognize the role of Globe Telecom as an enabler and celebrant of local talent, while creating brand owned and operated assets.

Platform Solution

Owned and operates esports assets including an esports studio and experience center, ownership of a leading pro team, and a multi-year business relationship with the world’s leading game developer.