Cellcard Youth Culture
We helped Cellcard transition from utility to lifestyle brand by celebrating creative talent, because we believe that the creators of today are the customers of tomorrow.
Cellcard sought to establish itself among Cambodia’s youth while maintaining it’s uniquely local identity.
Celebrate creative talent while positioning Cellcard as a lifestyle enabler, not a telco.
We launched Cellcard Play, a dedicate product offering supported by the Cellcard Creator Council, a group of leading online talents, partnerships with leading game developers, and a promotional relationship with Cambodia’s leading independent record label, Baramey Productions.