Cellcard Youth Culture

We helped Cellcard transition from utility to lifestyle brand by celebrating creative talent, because we believe that the creators of today are the customers of tomorrow.

Brand Challenge

Cellcard sought to establish itself among Cambodia’s youth while maintaining it’s uniquely local identity.

Cultural Opportunity

Celebrate creative talent while positioning Cellcard as a lifestyle enabler, not a telco.

Platform Solution

We launched Cellcard Play, a dedicate product offering supported by the Cellcard Creator Council, a group of leading online talents, partnerships with leading game developers, and a promotional relationship with Cambodia’s leading independent record label, Baramey Productions.