An All-Star Team

We gave Bud Light their own all-star team because we believe brands should own assets, not rent media.

Brand Challenge

Enter the esports market while maintaining a personality led position for the brand.

Cultural Opportunity

Leverage the power of celebrity to drive the brand’s likeability within the esports segment.

Platform Solution

Bud Light All Star Team aka B.L.A.S.T., a brand owned asset that was communicated through branded content, celebrity livestreams, and festival appearances.