An All-Star Team
We gave Bud Light their own all-star team because we believe brands should own assets, not rent media.
Enter the esports market while maintaining a personality led position for the brand.
Leverage the power of celebrity to drive the brand’s likeability within the esports segment.
Bud Light All Star Team aka B.L.A.S.T., a brand owned asset that was communicated through branded content, celebrity livestreams, and festival appearances.