Moment Marketing

OUR
METHODOLOGY

Our execution framework revolves around identifying moments when a brand’s message will be most impactful and relevant to their target audience.

This means ensuring that we employ time-sensitive, differentiated messaging through
targeted channels in order to ‘trigger’ meaningful engagement.

We call this Moment Marketing.

How it works

5CS of moment marketing

Culture

Music • Film •TV • Sports • Food • Fashion • Art • Theatre

Driven by personal passion points, Culture is consumed by every consumer, every day, worldwide.

Content

Photos • Long & short form content • Live events • Editorials • Blogs

Informed by Culture, Content is created in a multitude of formats (video, photo, editorial) and delivered across all media channels.

Community

Facebook • Snapchat • Instagram

Content brings together like-minded individuals with similar interests to form macro and micro Communities.

Conversation

Facebook Messenger • WhatsApp • Line • WeChat • Skype

Communities engage in Conversations and shape opinions that provide insights and inform audience interests.

Commerce

Apparel • Tickets • Merchandise • Content • Memberships • Services

Conversations generate qualified leads, influence decisions and drive action amongst our target audience.