2020 will be remembered as a year of accelerated business transformation, behavioral shifts and massive technological adoption. Simply put, as the world stayed in, the world switched on. Our collective experience as participants in society’s largest experiment in new habit formation has led to indelible and seismic changes in the role of popular culture in shaping consumer perceptions and driving brand appeal. Now more than ever, brands and pop culture have combined to create impactful and long-lasting business outcomes.
This document seeks to highlight the role that brands play in society and shed light on how consumers will act, react, and transact in 2021. We’ll also introduce you to the people, platforms and properties driving these shifts in behavior.
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