);

Who we are

We are
culture group

We are cultural provocateurs, makers and thinkers who collaborate with brands to disrupt the norm, shaping consumer moments into brand movements.

Behind The Scenes

Meet the team

Michael Patent

Michael Patent

Michael Patent

Founder and Managing Director

Founder and Managing Director

A New York native, Michael is the Founder of Culture Group and oversees the agency’s operations, as well as manages client and partner relationships. He has over fifteen years of experience developing creative marketing platforms and has negotiated, structured and activated partnerships with sports teams, venues, talent and entertainment properties throughout the US and Asia. Michael previously served as a senior executive with AEG Global Partnerships, the award-winning division of global event presenter and venue manager AEG. A fluent Mandarin speaker, he splits his time between Shanghai, Manila and Singapore.

Michael Patent

Founder & Managing Director

Doug Scott

Doug Scott

Doug Scott

Founding Partner & Advisor

Founding Partner & Advisor

Doug is one of the world’s leaders in entertainment and brand marketing and is best known for his work as a content pioneer and cultural provocateur. Prior to co-founding Culture Group, he served as EVP Marketing & Brand Solutions for WME | IMG where he led the developing and producing bespoke, culture-led marketing platforms for Fortune 100 brands, including AB InBev, Visa, Rolex, Cadillac, Etihad and T-Mobile. Prior to WME | IMG, Doug was Founder and President of WPP’s OgilvyEntertainment where he developed and produced award-winning branded content for global brands, including IBM, Unilever, Cisco, Nestle and American Express. He has been recognized by AdWeek as one of the Top 50 most influential executives in the media and entertainment industry.

Doug Scott

Founding Partner & Advisor

Ajay Jilka

Ajay Jilka

Ajay Jilka

Director of Strategy and Planning

Director of Strategy and Planning

A London native, Ajay drives the business and commercial strategy for key clients ESPN, Riot Games, Globe Telecom as well as managing teams across China and Southeast Asia. Prior to joining Culture Group, he managed the careers of young Chinese Olympic athletes as well as advisory on how to build their personal brands and social presence. Prior to that, he led strategy and business development for Octagon, the world’s largest sports consultancy across North Asia, where he advised Mastercard, Unilever, Continental Tires, Johnson & Johnson, Adidas as well as the Beijing 2022 Olympic Organizing Committee on sports marketing strategy and communications.

 

Ajay Jilka

Director of Strategy & Planning

Jake Victorio

Jake Victorio

Jake Victorio

Director of Project Management

Director of Project Management

Jake manages the planning and coordination of marketing initiatives for Globe Telecom as well as the delivery of all commercial rights across its music, sports and gaming partnerships. Prior to Culture Group, he served as Client Relationship Director at Mindshare Philippines, where he handled the media planning and buying for Unilever Foods. Prior to that, Jake worked for Starcom MediaVest Group, Philippines as Media Manager leading the strategy, development and implementation of regional activations for key accounts including Unilab, JG Summit Group and Century Pacific Food.

Jake Victorio

Director of Project Management

Mika Kubota

Mika Kubota

Mika Kubota

Marketing & Data Analyst

Marketing & Data Analyst

Mika monitors cultural trends and industry research to garner in-depth knowledge and consumer insights across multiple verticals that can then be leveraged for our clients’ short-term marketing goals and long-term business strategy. She graduated with a B.S. in Business Administration from Northeastern University in May 2017.

Mika Kubota

Marketing & Data Analyst

Angela Obaldo

Angela Obaldo

Angela Obaldo

Project Coordinator

Project Coordinator

With experience in media and advertising, Angela manages agency and client coordination for Globe Telecom in Manila. Prior to Culture Group, she worked with Starcom Mediavest Group as Media Planner and Buyer with a focus on above-the-line media for the Universal Robina Corporation, specifically the Jack n’ Jill umbrella brand.

Angela Obaldo

Project Coordinator

Shirley Sun

Shirley Sun

Shirley Sun

Executive Assistant

Executive Assistant

Shirley is based in Shanghai, and provides administrative support and assistance to Culture Group teams in China and Southeast Asia. She is a native of Shanghai and has administrative and operations experience with start-ups and companies in the manufacturing space.

Shirley Sun

Executive Assistant

Jaime Lorenzo Cruz

Jaime Lorenzo Cruz

Jaime Lorenzo Cruz

Event Coordinator, Gaming

Event Coordinator, Gaming

Jaime Lorenzo Cruz

Event Coordinator, Gaming

Twila Bergania

Twila Bergania

Twila Bergania

Account Manager, K-Culture

Account Manager, K-Culture

Twila Bergania

Account Manager, K-Culture

BESPOKE SOLUTIONS