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Who we are

We are
culture group

We are cultural provocateurs, makers and thinkers who collaborate with brands to disrupt the norm, shaping consumer moments into brand movements.

Behind The Scenes

Meet the team

Michael Patent





Michael Patent

Michael Patent

Founder & President

Founder & President

Michael Patent, Founder & President of Culture Group, is a leading authority in the Culture Marketing conversation in the Asia Pacific. Having been at the forefront of marketing and partnership innovation for nearly two decades, Michael has acquired an aptitude for leveraging the power of popular culture to create brand experiences. At Culture Group, he leads and oversees the agency’s operations, working with clients to develop innovative strategies and creative partnerships at the intersection of culture. Key clients include Riot Games, Tencent, Globe Telecom, and Pulp Live World.

Michael Patent

Founder & President

Doug Scott





Doug Scott

Doug Scott

Founding Advisor

Founding Advisor

Doug is one of the world’s leaders in entertainment and brand marketing and is best known for his work as a content pioneer and cultural provocateur. Prior to co-founding Culture Group, he served as EVP Marketing & Brand Solutions for WME | IMG where he led the developing and producing bespoke, culture-led marketing platforms for Fortune 100 brands, including AB InBev, Visa, Rolex, Cadillac, Etihad and T-Mobile. Prior to WME | IMG, Doug was Founder and President of WPP’s OgilvyEntertainment where he developed and produced award-winning branded content for global brands, including IBM, Unilever, Cisco, Nestle and American Express. He has been recognized by AdWeek as one of the Top 50 most influential executives in the media and entertainment industry.

Doug Scott

Founding Advisor

Ajay Jilka





Ajay Jilka

Ajay Jilka

Head of Strategy & Planning, Asia

Head of Strategy & Planning, Asia

For over a decade, Ajay has been shaping culture through market-leading commercial and brand strategies in Mainland China and Asia. At Culture Group, he drives the business and commercial strategy for all agency clients, while directing teams across Mainland China and Southeast Asia. Ajay was the lead the executive responsible for crafting NIKE’s historic licensing, and brand partnership with Riot Games. Prior to Culture Group, he managed the careers of young Chinese Olympic athletes and drove sponsorship strategy and negotiation for UPS’s long-term partnership of the Chinese Basketball Association. He also led business expansion for Octagon, the world’s largest sports consultancy across North Asia for 4 years, where he advised MasterCard, Unilever, Continental Tires, Johnson & Johnson, as well as the Beijing 2022 Olympic Bid Committee on sports marketing and communications strategy. Ajay splits his time between China and Southeast Asia.

Ajay Jilka

Head of Strategy & Planning, Asia

Jake Victorio





Jake Victorio

Jake Victorio

Head of Growth Management & Operations

Head of Growth Management & Operations

Jake manages the planning and coordination of marketing initiatives for Globe Telecom as well as the delivery of all commercial rights across its music, sports, and gaming partnerships. Prior to Culture Group, he served as Client Relationship Director at Mindshare Philippines, where he handled the media planning and buying for Unilever Foods. Prior to that, Jake worked for Starcom MediaVest Group Philippines as Media Manager leading the strategy, development, and implementation of regional activations for key accounts including Unilab, JG Summit Group, and Century Pacific Food.

Jake Victorio

Head of Growth Management & Operations

Hugo Marsans





Hugo Marsans

Hugo Marsans

Business Development & Partnership Manager

Business Development & Partnership Manager

Hugo Marsans

Business Development & Partnership Manager

Jaime Cruz





Jaime Cruz

Jaime Cruz

Account Manager, Games & Esports

Account Manager, Games & Esports

Jaime Cruz

Account Manager, Games & Esports

Nicole Alipalo





Nicole Alipalo

Nicole Alipalo

Content & Community Manager, Games & Esports

Content & Community Manager, Games & Esports

Nicole Alipalo

Content & Community Manager, Games & Esports

Franchesca Fajardo





Franchesca Fajardo

Franchesca Fajardo

Events Manager, Games & Esports

Events Manager, Games & Esports

Franchesca Fajardo

Events Manager, Games & Esports

Twila Bergania





Twila Bergania

Twila Bergania

Account Manager, K-Culture

Account Manager, K-Culture

Twila is Culture Group’s account manager and resident K-Culture expert. With more than seven years of experience in content writing and digital marketing, she joined Culture Group after leaving her post as a content strategist at Summit Media’s Storylabs unit. Twila also writes thought leadership pieces on K-Culture for Cosmopolitan Philippines and Sparkling Magazine.

Twila Bergania

Account Manager, K-Culture

Angela Obaldo





Angela Obaldo

Angela Obaldo

Project Coordinator

Project Coordinator

With experience in media and advertising, Angela manages agency and client coordination for Globe Telecom in Manila. Prior to Culture Group, she worked with Starcom Mediavest Group as Media Planner and Buyer with a focus on above-the-line media for the Universal Robina Corporation, specifically the Jack n’ Jill umbrella brand.

Angela Obaldo

Project Coordinator

Bettina Verzosa





Bettina Verzosa

Bettina Verzosa

Finance Director

Finance Director

Bettina Verzosa

Finance Director

Katrina Necesito





Katrina Necesito

Katrina Necesito

Accountant

Accountant

Katrina Necesito

Accountant

Shirley Sun





Shirley Sun

Shirley Sun

Executive Assistant

Executive Assistant

Shirley is based in Shanghai, and provides administrative support and assistance to Culture Group teams in China and Southeast Asia. She is a native of Shanghai and has administrative and operations experience with start-ups and companies in the manufacturing space.

Shirley Sun

Executive Assistant

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